Studio Grey8
MVP
Minimum Viable Product
Idea
MVP
First Users
Learn
Build the smallest product that delivers real value and allows you to learn from real users.
Core Value
Not Perfect
Launch Fast
MVP in the Real World
Big ideas. Small beginnings.
Airbnb
Airbnb
The founders rented out an air mattress in their apartment.
Validated the need for affordable stays.
Uber
Uber
The founders offered rides in their own car in San Francisco.
Validated the need for on-demand rides.
amazon
Amazon
Started as an online bookstore with a simple website.
Validated the need for online shopping.
ZAPPOS
Zappos
Took photos of shoes in local stores and posted them online.
Validated the need for online shoe shopping.
They didn't build it all. They built just enough to learn.